What is Merchandising

Merchandising is the promotion of products and/or services available for retail. Merchandising includes quantitative pricing, pricing for products and services, creating display designs, developing marketing strategies, and placing discounts or coupons. More broadly, merchandising can refer to retail itself: delivering products to end-user consumers.

Merchandising Strategies

  • Window and in-store displays
  • Grouping related products together
  • Shelf signage
  • In-store ads featuring the merchandise
  • Samples and giveaways
  • In-store demonstrations
  • Well-stocked shelves
  • Spotlighting promotional items

Don’t Discount Cleanliness

  • Clean floors and aisles
  • Dust-free shelves and products
  • Products that are neatly stacked or hung
  • A sense of organization, rather than overwhelming chaos
  • Vignettes of related products set up together to suggest how they might be used
  • Enough elbow room to move about comfortably

Benefits of Merchandising

  • Higher sales
  • Faster inventory turnover
  • Buyers who spend more time in the store
  • More satisfied customers
  • Increased customer loyalty

Admission Going On Below Following Courses….

Diploma on Apprel Merchandising (Knit, Woven & Sweater):
Duration: 1 Year
Academic Qualification: H.S.C/Bachelor’s /Master’s

Certificate Course on Apparel Merchandising (Knit, Woven & Sweater):
Duration: 4 Months
Academic Qualification: Bachelor’s/Master’s

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